Prof Abraham Koshy (co- author of the legendary marketing guru Philip Kotler) and former Prof of Marketing at IIM-A says this about the profession of Selling in his foreword to the book Discovering the Joy of Selling:
“This is not a job for those who drift into this profession because they have no other job alternatives. It is a profession for the committed.
It is in this context that Achal Rangaswamy’s book becomes relevant and useful. Most academic books relating to the sales profession discuss salesmanship, sales management or similar topics that by nature are dense and serious. Most of these books treat the subject with cold objectivity and tend to be boring.
Ranga’s book is an exception to this general pattern. Seldom have I seen a book relating to sales resonate with greater inner passion and more serious conviction.”
R S Sodhi, Managing Director- Gujarat Cooperative Milk Marketing Federation (AMUL) in his foreword to the book BEYOND THE UNCHARTED LANDSCAPE.
“In my long career, I have personally seen several cases of youngsters with immense potential who were unable to fulfil their promise, just because they made wrong career decisions based on incorrect perceptions of money, power or position. Perhaps if they had had a chance to interact with Achal Rangaswamy or read his book, their fortunes may have taken a different course.
Youngsters entering the Indian corporate world will be extremely fortunate if they can find a coach and mentor who can guide them..Achal Rangaswamy, and this book play that role..”